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W. Vito Montone

Vito studied architecture at Georgia Tech and opted for entrepreneurial experiences in engineering, retail, publishing, telecommunications, marketing as well as theatre and television production.

Vito has produced over 25 stage plays including To Oz and Back, the television show Entertainment Atlanta™ for a CBS affiliate, three multi-million dollar award winning CD-ROM projects for Disney Interactive: 101 Dalmatians Animated StoryBook, MathQuest with Aladdin featuring Robin Williams and Hades' Challenge and the award winning broadband website Concept: Cure for Digital Domain and General Motors.

His vast array of work experience has earned him the title of "Experience Architect." He has created and produced groundbreaking, award-winning multi-media projects for theatre, television, CD-ROM and the web for such companies as; Digital Domain, General Motors, Disney Interactive, and Paramount Digital Entertainment. As the Executive Producer at Paramount Digital he led the development of the next generation of entertainment on the web.

He is the Co-Founder and President of Why Communications, where in addition to the day-to-day branding business, he explores next generation digital entertainment & branded virtual experiences. Out of this vision for the future he created the first-ever online virtual fan convention, The Official 3D Virtual Star Trek Convention.

He has written seven books on a variety of subjects ranging from acoustics to branding, and was the first certified consultant in Dramatica. He has consulted on story structure on over fifteen feature projects. He co-founded the theory of Unified Conscious Development (UDC) and co-wrote three books Why BrandU, Its a BrandU Day and the BrandU® Bible using it.  He is the co-founder of The Dream Exchange and The Whole Wealth™ Institute where he oversees curriculum development and production.   He is also a member of the Producer's Guild of America where he serves on the board of the New Media Council.

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